Bringing clarity to
the AWS brand offering
The cloud can be a nebulous idea to even those who use it. With so many products and service offerings, AWS needed a way to get to the basics and explain core offerings in a digestible and accessible way.
The challenge: Using an animated explainer approach, we worked to break down the the “what” of AWS in a beautiful and compelling way to those not familiar with what AWS has to offer.
Role: Creative Director
Agency partner: Deep Sky
Results: The animated explainer set the motion design approach for future product videos and is used as an evergreen educational piece for customers and employees alike.