Keeping a centenarian heritage brand relevant
Aladdin has been making food and beverage containers since 1908. In order to stay relevant and craveable by millennial and Gen Z audiences, the brand releases new products and line extensions annually that make life on-the-go, a bit more delightful. Creative needed to evolve to keep up with trends and compete against competitor product launches.
The challenge: Refresh the brand through packaging, on-product artwork, color, photography, in-store displays and sales materials to drive purchase.
Role: Group Creative Director
Results: A fully integrated brand approach from end-to-end, that empowered both the sales team and customer on-the-go.