Launching a new AWS Employee
Value Proposition
As AWS continues to evolve, so too does the opportunity for candidates. It’s global scope and scale empowers employees (builders) to use their professional and personal growth to power innovation for customers around the world.
The challenge: Launch a new employee value proposition and tagline – AWS. Build with Impact. – internally and externally to candidates, garnering adoption and enthusiasm for what’s possible with a career at AWS.
Role: Global Creative Director
Animation agency partner: Gorilla Gorilla
Results: The EVP creative was launched globally garnering adoption of internal guidelines and templated assets across the Talent Acquisition org. The creative launched across owned platforms and via a paid media campaign targeting candidates across job families.