Communicating the AWS experience in an authentic way
As AWS continues to empower its customers to innovate and reinvent, driving top of funnel awareness amongst candidates that differentiates AWS from its tech peers is pivotal to building an AWS workforce to support its customers.
The challenge: Authentically communicate AWS’s employer benefits to help engage active and passive candidates understand what it’s like to work at AWS, showcasing why AWS is the best place to build and learn.
Role: Global Creative Director
Film agency partner: Wong Doody
To ensure we were telling the most authentic story possible, the campaign was filmed with real employees, in AWS campus buildings.
Results: The campaign ran for 4 months with a :30-second hero spot, :15-second cut downs, paid media buys, organic social assets and a landing page, garnering over 85 million impressions with an average video view rate of 85% and .24% CTR in its first two months. Overall employer favorability increased, and the campaign led to a direct upshot in influenced job applications.