Building brand awareness
and a vision for ID&E
As AWS works to build an inclusive workforce, it strives to be seen as an employer of choice amongst diverse talent. While many companies talk the talk, AWS wanted to show that it was also walking the walk.
The challenge: Create a cohesive, compelling and differentiated AWS campaign, aimed at future candidates, finding the right balance of aspiration and vision for AWS’s ID&E future.
Role: Global Creative Director
Film agency partner: Wong Doody
Results: The campaign kicked off on International Women’s Day 2022, and ran for 3 months with a :60-second hero spot :30 and :15-second cut downs, paid media buys, organic social assets and a landing page experience. In this time it achieved 200 million impressions globally with localized versions created for EMEA and APJC.