Demystifying a career at
an AWS data center
For candidates curious about a career in an AWS data center, there is often a lack of understanding around what the data center working environment is like and what kind of work is done there, including its impact.
The challenge: The Employer Brand team was asked to help demystify data center work and the working environment for candidates.
Due to security protocols, filming within data center’s was difficult, so we pivoted and took an animation approach paired with employee voices to tell an authentic story.
Role: Global Creative Director
Agency partner: Gorilla Gorilla
Results: The film was used across paid media campaigns and organically across talent acquisition touch points, increasing understanding and interest for a career path within an AWS data center.