What does it mean to have a
career in AI at Amazon?
Amazon is a global leader in AI innovation, but external perception hadn’t caught up. Competing tech brands were seen as more “exciting” destinations for AI talent, creating a gap between Amazon’s actual innovation and how it was understood in the market.
Agency partner: Gorilla Gorilla
The challenge: Elevate Amazon’s AI builders—the scientists, engineers, and researchers doing groundbreaking work—and make their impact visible. Our end goal: reshape how AI talent sees Amazon by telling human, high-credibility stories that prove Amazon is where meaningful, large-scale AI innovation happens.
Role: Global Creative Director
Results: The series unified messaging across the AI Careers landing page, science blog, social channels, and digital media, driving increased engagement and stronger sentiment around Amazon’s AI leadership. The campaign helped reposition Amazon as a top choice for AI builders by spotlighting cutting-edge research, ethical AI practices, and real pathways to impact, recognition, and career mobility. Early indicators show improved click-through to AI career pages, deeper time on page, and growth in qualified applications across AI roles.